Zebedee

The Any Angle Handrail

Accreditations

Client

Zebedee

Creative & Animation

Lulu Animation

About the project

Zebedee, an innovative clothing rail, received a remarkable makeover by the skilled British designer Diane Challender. This revamped rail boasted a unique feature: it could be utilized at any angle, effectively transforming previously unused space into a functional wardrobe. After achieving success with advertising on Pinterest, Zebedee aspired to make its television debut. However, they faced the challenge of creating an advertisement that effectively highlighted the rail’s key selling points without incurring exorbitant production costs. Recognizing their need, Zebedee turned to Lulu Animation, a renowned studio specializing in CGI, to bring their product to life in vibrant colors and create captivating virtual environments that perfectly showcased the rail’s versatility.

What we did

Animation

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Motion Design

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Visualisation

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Get in touch

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Production

Collaborating closely with the Zebedee team, our primary objective was to bring the handrail to life by ensuring accurate loop counts and selecting the appropriate colors. Once the product was meticulously modeled and its materials refined, we embarked on the creation of various environments. To achieve this, we drew inspiration from their most captivating images on Pinterest, utilizing them as reference photos. With a solid reference point, the environments and settings swiftly took shape. We then meticulously adorned the rooms, applying virtual paint to the walls, and meticulously designing the sets to ensure every element within the space contributed to a purposeful and harmonious composition, while effectively showcasing the Zebedee handrail in all its splendor.

 

Outcome

In our eyes, the final outcome is an impeccably executed advertisement that highlights the product’s strengths. It exemplifies the immense power of CGI and animation in crafting compelling product-focused animations and adverts.

Get in touch

We'll let our coffee go cold and give you our undivided attention.

Let's move

Let's plan your project

Have an animation in mind - let's get the ball rolling.

Project calculator

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