About the project
Zebedee, an innovative clothing rail, received a remarkable makeover by the skilled British designer Diane Challender. This revamped rail boasted a unique feature: it could be utilized at any angle, effectively transforming previously unused space into a functional wardrobe. After achieving success with advertising on Pinterest, Zebedee aspired to make its television debut. However, they faced the challenge of creating an advertisement that effectively highlighted the rail’s key selling points without incurring exorbitant production costs. Recognizing their need, Zebedee turned to Lulu Animation, a renowned studio specializing in CGI, to bring their product to life in vibrant colors and create captivating virtual environments that perfectly showcased the rail’s versatility.
