About the project
The Winns campaign is one of our success stories and one we’re proud to share with you. Winn Solicitors first approached us here at Lulu, looking for a new creative direction. The national accident claims specialist wanted to highlight what they deemed to be their unique selling point; providing a full service to claimants, from start to finish.
Our creative team really wanted to capture the idea of ‘picking you back up again’ after an accident. The aftermath of an experience, such as a road traffic collision, is a confusing time for most. When you’re not sure where to turn to for advice and support, it’s at that point you may need some help. That’s how we came up with the concept of ‘Helping Hands’. Winns are here, from the initial phone call, until resolution. ‘Helping’ denotes the legal process and the ‘hands’ are symbolic of the care and nurturing you could expect to receive throughout. It felt like the perfect combination of providing a comprehensive service, enhanced with a human touch.
We wanted the audience to see a full miniature scenario of what can typically happen during an accident. The audience would see the accident happen across an office desk, creating a synergy between the victim and Winns. Our plan was to create a tv ad using motion design. It’s a great way to tell a story and add depth to the message, in a simplistic effective way. It also provided a good opportunity to incorporate any necessary branding, such as the Winns logo.
We were facing a time constraint regarding how best to include all aspects of the customer journey, bearing in mind a typical ad lasts around 30 seconds at most. That’s a lot to pack into half a minute!