About the project
Terraclean has the largest network of DPF specialists in the UK. They approached us to create their new advert for the patented DPF filter cleaning technology to help promote their nationwide specialist servicing. They don’t just clean DPF they do a full diagnostic of the affected car and get to the source of the problem, which isn’t always a blocked DPF filter. This was key in our approach to the creative for the advert, taking care to show the diagnostic stage in a visual and creative way.