Norton Insurance

The Smart Choice



Norton Insurance

Creative & Animation

Lulu Animation

About the project

When Norton Insurance approached us with the task of creating a suite of videos to introduce themselves to potential clients, we knew we wanted to take their explainers to the next level. We weren’t content with simply presenting facts and figures – we wanted to craft a visual journey that would truly showcase what Norton is all about.

Our team of creative geniuses got to work brainstorming how we could bring the story of Norton to life. We decided to utilize full 3D animation, which allowed us to build an entire world around our characters and create a seamless, immersive experience for the viewer.

The video concept we developed followed the journey of a Norton customer, taking them through a variety of scenarios that showcased the wide range of services Norton offers. We wanted to give viewers a taste of what it would be like to work with Norton, and make them feel like they were a part of the experience.

We began the video with our main character walking out of their front door, only to be greeted by a world of possibility. As they made their way through the city streets, we used dynamic camera angles and stunning visuals to bring the world to life. From there, we took the viewer on a journey through different locations, including a bustling airport and a sunny beach in the Bahamas.

Throughout the video, we made sure to highlight the ways in which Norton’s services could help our character. Whether they were travelling for business or pleasure, or simply looking for peace of mind at home, Norton was there to provide comprehensive insurance solutions.

By the end of the video, our character had experienced the full range of Norton’s offerings, and the viewer was left with a sense of awe and excitement. We had succeeded in creating a video that not only explained who Norton is and what they do, but that also captured the imagination and left a lasting impression.

At the end of the day, our goal was to create something truly special – a video that would stand out from the crowd and leave a lasting impact on the viewer. We believe that we achieved that goal with our Norton Insurance explainer videos, and we can’t wait to see what kind of impact they’ll have on the world.


What the Client said

It’s been a delight working with Davey, Kat and Abbey at Lulu Animation on three videos that get to the heart of what our personal insurance broker service is all about. We wanted to be able to put something short, simple but engaging in front of both existing customers and prospects, to showcase our services without boring them to tears – a tricky line to tread in insurance! Lulu Animation created a suite of three videos, focusing on our business as a whole, our personal service, and one of our key insurance products. They also created social short adaptations.


The team at Lulu are incredibly skilled and dedicated people who are simply brill at what they do. Davey, Abbey and Kat were patient, proactive and inclusive, making for a great spirit of collaboration. They understood what we were trying to achieve, but were also willing to adapt as we went along, ensuring that the finished videos are ones we can be truly proud of and that serve a purpose across a wide range of communications.


Huge thanks, Lulu team. I’m really glad I walked into that marketing showcase in June 2022 – running into you was one the best things that happened all year.  

Amber Coakes

Head of Marketing & Communication


The Norton team began our project journey by diving into scriptwriting for each animation. Once the scripts were wrapped up, our creative team worked diligently to connect each section with meticulously crafted scenes that provided a seamless and immersive storytelling experience. We then began the exciting process of creating 3D scenes that showcased the Norton brand in all its glory. Our team brought each character and scene to life through breathtaking animation that perfectly complemented the voice-over. After receiving client approval, we fine-tuned the video with necessary tweaks and added each scene to our high-powered render queue, where our cutting-edge PCs worked their magic at lightning speed. With the rendering process complete, we moved into the compositing and editing phase, where we added vibrant color grading, engaging captions, and dazzling graphics to create three awe-inspiring explainer videos that are sure to capture attention. Finally, we wrapped up the project with exceptional work that truly stands out.

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