About the project
Hydronix creates moisture sensors for the manufacturing industry. Their sensors are used at the processing stage to ensure the moisture levels are kept within the industry standards, meaning no waste.
Planning
Firstly, we need to get an understanding of the process and how the sensors work. We worked closely with the technical team at Hydronix to ensure everything was correct. Then we went to work on planning the product video, which would take place in a concrete processing plant and taking a camera would require some limitations to what we wanted to achieve, so the obvious and only choice for an animation studio was to, well, animate it. This would mean creating the processing plant and any hardware or equipment needed within the narrative. The CAD data was sent to us for each sensor and we went to work on the storyboarding and visual language of the animation.