About the project
We were excited when Ebac approached us. A fellow North Eastern business, family run and with a strong British identity, we welcomed the opportunity to work our magic for them. Ebac, based in Durham UK, has been manufacturing white goods since 1972. The most recent product range they developed and manufactured was a series of washing machines. Medium to high end, boasting a fantastic specification, yet when it came to the market, relatively unknown. Step in our animation team.
Planning
Our ad would be set in a family kitchen, with the Ebac machine being the focal point. Each of the three shorts would promote a feature, unique to their washing machines, comprising; the hot fill ecosystem, a British made machine and a family run business. Designing the advert using Computer Aided Design felt like the obvious choice to produce our advert. It allowed us to model with accuracy and make any necessary changes along the way. Our resident CAD operator would have this in the bag in no time!