Ebac

About the project

We were thrilled to collaborate with fellow North Eastern business, Ebac. With their strong British identity and family-run ethos, we couldn’t wait to work our magic for them. Ebac has been producing white goods in Durham since 1972, including a series of high-spec washing machines that were relatively unknown in the market. That’s where our animation team stepped in.

Our ad was set in a cozy family kitchen with the Ebac washing machine taking center stage. Each of the three shorts highlighted a unique feature of the machines, such as the hot fill ecosystem, British-made construction, and the family-run business. To create the ad, we used Computer Aided Design, allowing us to model with precision and make any necessary changes seamlessly. Our resident CAD operator had this in the bag in no time!

Production

To bring Ebac’s washing machines to life, we partnered with their head of design to meticulously recreate a kitchen scene in CAD, ensuring every panel and piece of the washer was perfectly replicated in animation form. Our focus was on simplicity, allowing the Ebac washing machine to shine as the star of the show.

Once we had our standardized animation, we were able to tailor each ad to highlight a unique feature. From the hot fill ecosystem to British-made construction and the family-run business ethos, we showcased Ebac’s strengths in a series of captivating ads.

But our work didn’t end there. At Lulu, we continued to refine other key elements during the animation process, from crafting compelling copy and positioning branding to maintaining clear communication with the client every step of the way. With our collaborative efforts, we were able to create a powerful and effective ad campaign for Ebac’s innovative washing machines.

Outcome

Our vision for the Ebac ads came to life with resounding success. Each ad conveyed its intended message effectively, whether showcasing product features or the brand’s rich history. With the Ebac washing machine as the star of the show, we gave it the attention it deserves, and the result was mesmerizing. The social media campaign generated significant buzz and raised awareness about Ebac’s brand identity and product offerings. With our creative approach, we have put Ebac on the map, and their reputation is sure to soar.