About the project
The Lulu team embarked on a challenging yet rewarding project to create an animated video that would showcase the new parquet flooring tiles from Amtico. The task at hand required the team to become experts in the Amtico Click Smart flooring, understand how the tiles were fitted and then bring all the details to life in a captivating animation.
To ensure that the video perfectly embodied the Amtico brand, the team went above and beyond. They created a realistic environment with the flooring as the secondary element, all rendered in the distinct Amtico illustrative style. This bespoke touch elevated the animation, making it truly unique and eye-catching.