Amtico

About the project

The Lulu team embarked on a challenging yet rewarding project to create an animated video that would showcase the new parquet flooring tiles from Amtico. The task at hand required the team to become experts in the Amtico Click Smart flooring, understand how the tiles were fitted and then bring all the details to life in a captivating animation.

To ensure that the video perfectly embodied the Amtico brand, the team went above and beyond. They created a realistic environment with the flooring as the secondary element, all rendered in the distinct Amtico illustrative style. This bespoke touch elevated the animation, making it truly unique and eye-catching.

Production

The Lulu team put in a lot of effort to accurately portray the various stages of fitting the parquet tiles in the animation. From measuring the room to calculating the number of tiles required, to how and in what order the tiles needed to be fitted – every detail was brought to life in a visually appealing way. The video showcased what tools were needed to get the job done and provided a clear and concise guide to the process.

As the animation came to a close, the satisfying infilling of the flooring was captured in all its glory. The final result was a stunning animation that impressed both the Lulu team and the client. The team could not have been happier with how the project came together, and the client was thrilled with the final product.

Overall, the Lulu team’s attention to detail and commitment to creating an animation that perfectly embodied the Amtico brand paid off in the end. The video was a success and it served as a testament to the team’s creativity, expertise and ability to bring even the most intricate details to life in a visually appealing way.