First and only made in Africa smartphone




Creative & Animation

Lulu Animation

About the project

Mara had a specific vision for the advertisement: she desired a vibrant and captivating campaign infused with a powerful African essence. This was particularly crucial as the advertisement aimed to promote the groundbreaking achievement of being the first and only smartphone manufactured in Africa. The creative concept drew inspiration from tribal patterns, employing striking hues to make the phone visually stand out on the screen while effectively showcasing its impressive array of features.

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