The social change job board

About the project

Diversifying is a job site with diversity and inclusion at its core. They wanted an advert that showed their values and spoke to their audience. The advert had to be live-action, showing a diverse group of people. We decided that the only way we could achieve this level of footage and collection of people was through the use of stock footage. Our usual approach is to shoot bespoke, but Diversifying felt this would have been over their proposed budget and stock footage proved itself with the creation of this advert, giving us access to thousands of good quality clips. We took great care in our selection due to the message and feeling the Diversifying team wanted to create and we worked closely with them during our selection sessions to ensure every shot was perfect for each message.

We couldn’t be happier with the final advert – further proof that the stock footage approach really does work.

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